Information Architecture

What is Information Architecture?

Information architects create a logical and easy-to-navigate flow that directs users through your site. Users usually look for several different ways to find the same information. They can do this through browsing the navigation, using an external search engine, using an internal search engine, or just becoming plain frustrated because they can’t find what they need. With information architecture, we eliminate the frustration and streamline navigation.

Two parts to Information Architecture

Site map

A site map is the high level view of your website in visual form.

Wireframes:

We create these to show the proposed flow of how the site will respond to a user’s navigation. For instance, it might show the number of steps it would take to load an image into a gallery. Wireframes also outline the content on each page as well as any other elements that are needed to tell the story about your goods or services.