What’s your follow Through Plan?

Having a follow through plan where you can track results is key to measuring success of any given campaign. It’s important to know how people are voting with their feet, mice and phones. Here are a few examples of ways you can track your audience’s response:

Continue reading “What’s your follow Through Plan?” »

High or Low resolution?

It’s all about resolution. Not the new year’s sort but pixels per inch. There are two types of resolution. Low resolution and high resolution. Low resolution refers to a number of pixels per inch on a screen. 72 pixels per inch or another term that gets thrown around is 72dpi. One inch square is evenly broken up into 72 pixels in both directions. On screen that is a one to one ratio. Our eye is able to pretty much piece together anything with that amount of pixels. There is enough detail for our eye to view things like pictures and this blog post. Low resolution is mostly for things that one is producing to be viewed on a display or a television.

High resolution has a different aim. When something is printed it needs a lot more dots per inch to create a crisp clear image. Otherwise you get the newspaper affect, or pixelation, where you have printed dots that are too far apart and the image looks less crisp. So in the same inch as before we have 300 pixels in both directions to make for even more detail more subtle gradiation and a much larger file size. You would think that with more quality the high resolution would be used everywhere. This is just not practical because of the extra information that this file carries with it. For the web you would be wasting space and slowing down how fast your web pages load.

Continue reading “High or Low resolution?” »