Website Content Tips

Websites are more than just HTML with other programming languages sprinkled in. They are the means to educate the visitors of your site who you are, what you do, how you do it, and why should I buy it. This is what we call the sell story. The sell story has some key elements that make it more or less successful.

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Design for marketing

Clear message

Puffery and clutter are not your friend. Smoke fades—mirrors break. An unclear or subjective message will dilute credibility and effectiveness of your design and eventually your brand. People are bombarded with hundreds if not thousands of marketing messages a day. It’s now become a race to win people’s attention then their business.

How do I clarify my message?

  1. Keep the piece simple and uncluttered but still arresting
  2. Make your focused message easy to find and well supported with imagery and copy
  3. Keep the copy to the point—avoid puffery and other subjective claims
  4. Know your audience or ideal audience and tailor to their tastes

Message Support

Get to the heart of what your product or service does.

Use supporting imagery to tell a story of what you do. Use copy to tell your ’sell story.’ Make the piece compelling and easy to read. Go over in your head what your story is. Commit it to memory and then tell it in every piece of collateral. As soon as you get sick of your message you know it’s working.

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